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The latest Vineyard Music worship CD, “Intimacy, vol. 2,” has raced to the top of the Christian sales charts, but Wal-Mart is refusing to stock the album without slapping on a parental warning sticker. The ground-breaking — some say risqué — album includes edgy worship songs such as “My Lover, My God,” “Touch Me All Over,” “Naked Before You,” “I’ll Do Anything You Want,” “Deeper” and “You Make Me Hot with Desire.”
“We’ve had concerns about previous Vineyard CD’s, but this time they went overboard in their suggestive imagery depicting the church’s love affair with Christ,” said a Wal-Mart spokesman. “It would be irresponsible to sell this to 13-year-old kids.”
A Vineyard Music Group (VMG) spokesman defended the album. “We felt this was the next logical step in furthering people’s intimacy with the Lord, as the title implies,” said Sam Haverley, director of VMG public relations. “People aren’t content with yesterday’s level of closeness. They want something more. We feel this album gives them that.”
Wal-Mart represents a third of all CD sales, which has forced VMG to try to negotiate a deal. VMG proposed adding a heart-shaped warning sticker rather than the black-and-white label more often seen on raunchy rap albums, but Wal-Mart refused. VMG is considering issuing a censored version of the album.
“If Christians want to make R- or X-rated music, that’s up to them,” said a Wal-Mart spokesman, “but we don’t have to carry it.”
- Lark News, April 2003