You remember that I told you a while back of the desire of some Southern Baptists to change the name of their church. Now a task force has recommended that the Southern Baptist Convention
keep its official name but give its members of our nation's largest
Protestant denomination the option of calling themselves "Great
Commission Baptists." In other words, Southern Baptists DBA Great Commission Baptists. I could hardly think of a more ungainly name, unless, of course, you decided upon Lord's Prayer Lutherans. If you are going to change your name or do business under another name, pick one that trips easily off the tongue and identifies you accurately and effectively. Even GCB is not an easy moniker. Also, think of the consequences of the name -- for example, would these Great Commission Baptists counter the No Outreach Stay at Home Baptists? Finally, the folks in the pews may understand "Great Commission" but I am not so sure that the lapsed or unchurched have a clue what it means... So maybe it is best to stick with Southern Baptist.... and maybe the Lutheran Church Missouri Synod folk might listen in here and think it over....