While some who have ditched nearly everything that identifies Lutherans as liturgical or dismissed it all as adiaphora and therefore matters indifferent and unimportant, pictures from the time around and after the Reformation show a very different spirit.
The whole thing is available here. Thanks to T. David Demerest and Matthew Carver for making the work of Helmut Schatz available in English. You can flip to it here and read and look for yourself.
So look and think about it all. . . .
If Lutherans do not look like this today, what is the reason?